Value Is More Than Cutting Prices. It’s In The Customer Experience.

Worn out from trying to drive traffic by cutting prices? New insights from NPD/Circana says there is a better way.

According to Circana’s CREST after reviewing commercial restaurant menus through June, the number of value meals are declining as a tactic for luring customers through the drive thru.

There’s A Better Way To Add Value To The Customer Experience

Instead, a Circana consumer survey finds that the customer experience is a better way to drive traffic and build long-term loyalty led by friendly service and a feeling by the customer that they are valued.

One example of an elevated customer experience is by serving the unexpected on big ticket bundled meals with Red Gold^® 1 oz. Dunk Cups. According to a Datassential consumer survey, customers prefer portion control condiments over any other method, and Red Gold offers multiple ways to serve up a feeling that you care about them. Whether it’s marinara, BBQ, or ketchup, there’s a dunk cup right for your menu.

Another way is in serving healthier condiments. With heightened awareness by the government’s “Make America Healthy Again”, there’s a shift in consumer preference for ketchup that’s made with natural sugar instead of high-fructose corn syrup—resulting in a 20% increase in foodservice case orders for the better ketchup. 

Red Gold is a market leader in offering condiments and sauces made with natural sugar as part of its Naturally Balanced portfolio with lower sodium content as well. 

There is a Naturally Balanced 1 oz. Dunk Cup available as well as a 1 oz. Folds of Honor Ketchup now made with natural sugar that benefits families of fallen hero first responders and the military. Folds of Honor Ketchup is another way to show you care about families and the community.

Start elevating customer satisfaction by serving them more sauce today by requesting your free samples of Red Gold 1 oz. Dunk Cups now.