How To Stop Paying The BIG BRAND TAX!

(FPO – Show ketchup squeeze bottle pouring onto fries. Create image with text ‘Ketchup Brand Tax’ with a strike through with a line of ketchup across the text)

Thousands of restaurants are paying an added tax for their ketchup. While Heinz touts their consumer research on the importance of having their brand on restaurant tables, what about operators who serve ketchup in ramekins, squeeze bottles, or dispensers?

If you are buying Heinz for your back-of-house operations, you are in essence paying extra for a brand customers never see! Red Gold^® bulk ketchup options save you significant dollars.

The savings are so significant, Red Gold’s Ketchup Calculator uncovers a shocking price difference. Try it out to see for yourself.

In this example, we used the published price of Heinz 1/3 gallon bag-in-box ketchup versus Red Gold’s published price. When you use the ketchup calculator, enter what you are paying now for Heinz. In our test, you find a $17 difference in price per case. We used three cases per week for the example. For a single unit operation, the savings equal $2,652 per year. If you operate 10 units, that’s $26,520 in savings each year!

The value of having a brand on the table that generates added traffic or loyalty is debatable. Multiple independent consumer research studies show that restaurant choice and loyalty are overwhelmingly driven by food quality, taste, value, service, convenience, and the overall experience, not by a brand of ketchup. When it comes to back-of-house ketchup, there’s no debating that you can save big money by counting on Red Gold bulk ketchup.

Want to taste Red Gold Ketchup? We’re happy to send you a free sample to do your own taste test. Then go back to the Red Gold Ketchup Calculator and look at the savings. You’ll agree that you’ve been paying a big brand tax.