Sponsorship part of company’s program to celebrate #FamilyFarms
ELWOOD, Ind. (July 27, 2015) – Family-owned Red Gold Tomatoes announced today it will sponsor Luke Bryan’s 2015 Farm Tour, a unique concert experience set on farms across America that also helps benefit farm families.
The Farm Tour, now in its seventh year, brings attendees to local farms, vineyards, and other local outdoor venues to enjoy music, connect with local family farms, and ultimately help support the future of farming – a portion of ticket proceeds help provide local college scholarships to the newest generation of farming families.
“You’re lucky if you grew up on a farm or at least were close to the agricultural community. The good values that come with this type of upbringing are extraordinary,” said Colt Reichart, Fourth-Generation, Red Gold Tomatoes. “I learned this very early being raised in a farming community and living it every day at Red Gold, where we know our 52 family farmers by name. As we realized how much we have in common with Luke Bryan’s Farm Tour, connecting with local family-owned farms and providing scholarships – we recognized we were a match on many levels.”
The Luke Bryan Farm Tour, which kicks off September 30th in Fort Wayne, Indiana, travels through Kentucky, Tennessee, South Carolina, Mississippi and Alabama before wrapping up in Georgia on October 11. Specific dates, times, and tickets can be found at www.lukebryan.com/farmtour.
“Red Gold is proud to be the stage sponsor of the Luke Bryan Farm Tour,” said Reichart. “At Red Gold, we know the importance of the role that farmers play in our community, which is why for over four generations; we have been working closely with our tomato growers to ensure that every one of our family farms will be sustainably growing crops for generations to come. One of the many reasons we partner with multi-generational farm families is that they’re not just caring for their land for today…they’re thinking of the next generation, and the one after that. The Farm Tour supports a cause that is near to our heart by helping to build and promote a future for all farming families!”
Red Gold also runs three scholarship programs, helping the next generation of farmers and food thinkers to grow their ideas with the best education. The sponsorship is part of a broader program Red Gold will launch in late September to celebrate #FamilyFarms. In addition to Farm Tour, Red Gold will also sponsor the Pool Party during Luke Bryan’s Crash My Playa 2016. The four-day concert event, held in Riviera Maya Mexico in January, also features Dierks Bentley and Cole Swindell as well as other special guests.
About Red Gold, Inc.
Four generations of the Reichart family have been producing Red Gold premium quality tomato products since 1942, when it began producing tomato products for the soldiers overseas. Red Gold sustainably produces premium quality canned tomatoes, ketchup, and tomato-based products for the retail, foodservice, private brand, and club channels of distribution. Exceptional quality and operational excellence are the shared values that contributed to the employee-created mission statement: "To produce the freshest, best tasting tomato products in the world." Visit the award winning website RedGoldTomatoes.com for great recipes, tips and culinary inspiration!
About Luke Bryan
Since the debut of his first album in 2007, Luke Bryan has placed 12 singles at No. 1 and sold 7.5 million albums with 30 million digital tracks from his four studio albums. He has been named Entertainer of the Year by both the Academy of Country Music (twice) and the Country Music Association. In 2014, Luke achieved the best touring year of his career with 1.7 million fans attending his concerts. In early 2015, Luke played his first-ever shows in Europe and on May 22 the Country Music Hall of Fame and Museum launched a new exhibit, “Luke Bryan: Dirt Road Diary.” The exhibit runs through November 8, 2015.
On August 7, Luke will release KILL THE LIGHTS, his fifth studio album and the follow up to his most successful project to date, CRASH MY PARTY, which contains six consecutive No. 1 singles, is certified Double Platinum and has currently sold over two million copies with eight million digital downloads.
Luke’s new concert tour, “Kick The Dust Up Tour,” which is also the title of the first single from KILL THE LIGHTS, will continue through October and includes seven stadium dates.
Red Gold. Grown by Families. Enjoyed by Families. ™